No one would expect the Brazilian national football team to improve their performance after a single training session. Nor is it realistic to expect executives to improve their performance after a two-day training session before commencing a global assignment.

The best approach for organizations supporting executives working in an intercultural context or on global assignments is to address both the shift from one culture to another as well as the managerial and leadership challenges.

In transitioning to another culture or learning how to lead a multi-cultural team, ongoing support through executive coaching can mean the difference between somehow muddling through and maximizing outcomes.

Coaching can also be valuable for the executive's family to support them through the adjustments needed and help them create a meaningful experience. This is highly recommended as many assignments terminate early as a result of family and spousal adjustment problems.